The Future of Food has been a key tool in the American and international anti-GMO grassroots activist movements and played widely in the environmental and activist circuits since its release in 2004. The film is widely acknowledged for its role in educating voters and the subsequent success of passing Measure H in Mendocino County, California, one of the first local initiatives in the country to ban the planting of GMO crops. Indicative of its popularity, the Future of Food showed to a sold out audience of 1,500 at the Castro Theatre in San Francisco in 2004, a benefit for Slow Food, where it was introduced by Alice Waters.
In September 2005, The Future of Food made a highly acclaimed national theatrical premiere at Film Forum in New York, followed by a tour of more than a dozen major American cities in the fall. Applauded by technology writers, food policy experts and environmental activists, the film has been shown around the world—from a plaza in Oaxaca, Mexico to the Jerusalem Cinematheque, and in citizen screenings all over the world—from India, Kenya, and Bulgaria to Brazil and Indonesia. It screened at a wide variety of professional gatherings, including the Midwestern Organic Farmers Convention, the Organic Trade Association 2005 trade show and conference in Chicago, and the American Dietetic Association convention. Columbia and New York Universities showed it to their students.
Throughout 2006, the film continued to be shown globally – to the public and at conferences, such as The Soil Association Convention in London and the Japanese Organic Farmer’s Convention. Garcia was the keynote speaker at the Nutrition and Health - State of the Science Conference put on by Dr. Andrew Weil and Columbia Medical School in New York City. The film had sold out premiers in Paris, Amsterdam and London and was screened in Turin, Italy for Slow Food’s “Terra Madre 2006,” a gathering of 5,000 farmers and food producers from around the world; and at the Conference on Women and Food Solidarity in Dehra Dun, India.
Since 2004 The Future of Food has been featured at numerous film festivals including The Margaret Mead Film Festival, The American Film Institute/ Discovery Channel SILVERDOCS Festival, The Slow Food Film Festival, and the New Zealand Film Festival. The film has won awards for “Best Doc” at deadCENTER Film Festival; audience awards at both the Ann Arbor Film Festival and the Ashland Independent Film Festival; and the “Human Rights Award” at the Taos Film Festival. It was chosen by the Oscar screening committee of the Academy of Motion Pictures Arts and Sciences as one of the best documentaries of 2004. To date, The Future of Food has been translated into Spanish, French, Portuguese, Dutch, Italian and Japanese. An Educational Edition of The Future of Food with a year-long, university level curriculum by Professor Joshua Muldavin was released in Fall 2007.
In 2009, The Future of Food continues to be shown throughout the world at film festivals, in classrooms, and as part of environmental, farming and cultural events. The film continues to enjoy the support of a wide range of organizations—from the Organic Consumers Association, to the Soil Association of Britain, to Slow Food.
In 2010 Lily Films plans to release an updated DVD edition of The Future of Food with information on key changes and legal challenges to genetically modified foods since 2004. Genetic engineering of food crops is as controversial today as ever, as many of the large agro corporations that use this technology position themselves as the answer to the world food crisis and further consolidate the seed supply. The Future of Food continues to be a key tool used by activists and educators who call for increased attention to this issue.