Rotunda In The News

From Rehearsal to Rotunda

"We refer to the Rotunda as a gathering place for the promotion of arts and culture," said Gina Renzi, executive director of the Rotunda.
Originally a Christian Science church, the Rotunda was purchased in 1996 by the University of Pennsylvania as part of a larger initiative focused on transforming the 40th Street corridor into a cultural destination for the city. But, while permanent plans were debated, it was largely used as a rehearsal space for university groups displaced by the long-running renovation of the Perelman Quad and Houston Hall, their usual home.
That all changed in 1998 when then-student Andrew Zitcer, now Penn's cultural asset manager, enrolled in a course on university/community partnerships. He was assigned a paper investigating the idea of a jazz club in the area.
"At the time," Zitcer said, "this was no-man's land, and I explained to anyone who would listen that you can't just take a space and make it a jazz club, because jazz is really about history. However, I thought, why not for the 21st century think about an all-purpose space that can accommodate all the arts, all the genres and really achieve this goal of integrating communities."
Zitcer's paper on the idea found its way to Penn's Real Estate Department, which jumped on the idea and enlisted Zitcer to run the space, sidelining his plans to move to New York and work in the music industry. Seeking to inaugurate the space with an event that would exemplify the venue's expansive mission, he booked a hip-hop event and a jazz concert over two nights in April 1999.
"The jazz concert was nicely attended, 75 people clapping and behaving and appreciating jazz," he said, "and the hip-hop event was 250 people raising the roof and representing hip-hop. I thought both were greatly successful."
At the beginning, the Rotunda ran only on weekends, but gradually expanded to a seven-day schedule. Renzi came on in 2002, assuming many of Zitcer's former duties as he moved into his current position. With Penn's ownership, the rent-free space is in a unique position to offer all-ages, largely free events and still pay artists for their efforts.
The Rotunda's efforts have also generated enormous goodwill in the community and encouraged the growth of local culture. "We don't believe that someone who's in the audience can't also put on an event or perform on stage," Renzi said. "We've found that as the Rotunda grows, things have gotten better in this organic way, where people are self-selective and decide to make it better. People mold the space, as opposed to the other way around."

- Shaun Brady

In its 10th year, Philly Zine Fest uses "HallowZine" theme


WHAT'S BLACK and white and read all over by Philadelphia's independent media? Philly Zine Fest, now in its 10th year, is an annual gathering of do-it-yourself publishers, artists and writers that showcases small self-published magazines.

Themed "HallowZine," this year's festival, Saturday at West Philly's Rotunda, offers the chance to flip through hundreds of these publications. There will also be costume, trivia and ghost-story contests, plus food, a DJ and live broadcasts on Drexel's WKDU (91.7-FM) radio station.

"Zines can be about anything and can inspire a lot of different feelings," said Sarah Rose, one of the festival's organizers. The most powerful zines make readers laugh and think about big issues at the same time, she said.

Rose is the creator of a zine called Tazewell's Favorite Eccentric, which addresses addiction, abuse and poverty. Her other zines include Worries, about anxiety, and Dangerous Damsels, about feminist fairy tales.

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Rotunda a hub of Penn's civic engagement with Philadelphia

 By Avi Grunfeld

A century-old former church called the Rotunda stands as a symbol of Penn’s civic engagement with West Philadelphia.

The Rotunda — located at 4014 Walnut St. — now houses a community-based arts initiative that started in 1998 with the goal of serving as a bridge to bring together Penn and West Philadelphia.

Program director Gina Renzi hosts between three to six events per week ranging from live music, film, art or after-school programs for local students. It is one of many elements of Penn’s focus on improving its surrounding neighborhood.

But Penn was not always the neighbor it is today.

“If Benjamin Franklin came back to Penn 30 years ago, he would be very upset with Penn’s relationship with the community,” Urban Studies Professor and Associate Vice President and Director of the Netter Center for Community Partnerships Ira Harkavy said.

Since the 1980s, though, Penn has begun a new chapter of working with the community — a chapter Harkavy believes is on display today at the Rotunda.

A history of civic engagement
In 1985, Harkavy and former Netter Center Senior Fellow Lee Benson, who died last February, started to teach a seminar on urban universities and community relationships. The course was co-taught with former Penn President Sheldon Hackney for the first few years.

From Hackney’s involvement in this seminar to former Penn President Judith Rodin’s campus expansion initiatives to current Penn President Amy Gutmann’s Penn Compact, civic engagement with West Philadelphia started to get more and more attention.

“Civic engagement is central to what a Penn education and what Penn as a university is all about,” Gutmann said.

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don't look up: the rotunda turns 100


You might think that a 1,500-pound chandelier dropped, straight and clean, from the dome of The Rotunda. But there it sits in the middle of the room, just one of many myths surrounding this historic University City landmark. This week, The Rotunda kicks off its 100th anniversary with a major new performance by Ann-Marie Mulgrew and Dancers Company, which celebrates its own quarter-century milestone. "Le Dada Va Gaga Dans 2011" is the site-specific piece Mulgrew choreographed as a dual honor: 100 years of The Rotunda and 25 years as a dance troupe. The event is also part of thePhiladelphia International Festival of the Arts. The Rotunda's centenary gathering, with its community oriented, inclusive nature, is exemplary of the performing arts center's mission.

"We're working with Anne-Marie Mulgrew to literally move audiences throughout our majestic space during a series of a dozen highly innovative and whimsical vignettes," says The Rotunda's director, Gina Renzi, who has been involved with the landmark for 11 years, serving in her current capacity since 2003. 

Dance Especially Made for The Rotunda

Mulgrew explains that Le Dada, in the planning for two years, was inspired by the Paris in the 1900s theme of PIFA, creating a crazy title to accompany an offbeat and edgy performance piece that incorporates video, installation and audience participation. While dance is essentially a visual medium. Mulgrew says that for the first time, her inspiration came from visual artists like Duchamp, rather than dancers. And she points to the century-old building itself as inspiration, with its massive 80-foot diameter domed ceiling, that chandelier sitting right in the center of the rarely used sanctuary, architectural details and peeling grandeur. The piece will be performed in natural light; sunset, says Mulgrew, is at 7:58.

"The work is site specific," says Mulgrew of Le Dada. "We start outside with a procession, stilt walkers and movement tableaus." The idea is to catch the eye of the general public by what Mulgrew terms wild and wacky costumes involving long blue coats and hats loosely inspired by the design of the Eiffel Tower. Mulgrew is taking a calculated risk with the piece, which winds its way around the whole building. In rehearsal, there is no audience to lead, and Mulgrew wonders what the piece will be like with the added flow of people, moving between the pews and the chandelier, taking a tour through the former Christian Science church.

An Event Factory

The Rotunda hosts about 300 public events each year, primarily in the smaller black box space in the rear of the complex. The theater gets booked far in advance with an unrivaled range of events, switching gears each night to offer hip hop, rock, jazz, independent film, lectures, plays and poetry. 

Renzi is the sole full time employee of the public/private venture funded by The University of Pennsylvania as well as private donors. There is also a volunteer Board. "Penn bought the building in 1996," says Renzi. The Rotunda is part of theUniversity of Pennsylvania Facilities and Real Estate Services Arts Portfolio (FRES ARTS). At first, the facility was used as a student rehearsal space, and in 1999 students staged the first event under the aegis of The Foundation Community Arts Initiative. Renzi says there is some misunderstanding about who owns the building. "You don't walk in and see the Penn logo. You don't even see the room set up in a way that you would on campus." She feels that people have come to accept The Rotunda as a place that's run by the community and fostered by the school.

This programming model and relationship with a higher education institute is one Renzi has not seen anywhere else in the country. She says it all started with Penn students and faculty in an urban studies seminar who were seeking ways to get students off campus and interact with West Philly neighbors. The students reached out to partner with West Philly artists, including Renzi. Not long after, Renzi was hired by the university as the full time director. "Penn students haven't had the experiences in the city that I have, and I have to remember that, and encourage them to want to get off campus to come to 40th street and meet people." 

Grassroots Approach Works

Renzi has done such a great job of publicizing The Rotunda through word of mouth that she often speaks to community groups. She recalls one recent talk with middle aged visual artists who wanted to know how to get young people to come to their openings.

"Involve them," counseled Renzi. "Find ways you can collaborate. For us, that's how it's worked. Every year, it's a challenge I think about, to make sure we have Penn and other college students coming here. The way it's worked is to get some key students involved, and then they bring their contacts." 

Renzi says that the first step "is identifying leaders in communities, because they tend to bring their people. Not too long ago, I hosted a breakfast for block captains in the neighborhood. It was mostly grandmas, people who'd never been here before. At least 10 percent were asking, how do I use this venue, and bring my grandkids?" These were people, says Renzi, who were familiar with the Rotunda, but had never before set foot inside.

The Rotunda hosts a handful of recurring events but is also open to a lot of different genres and people. If someone proposes an event, Renzi asks questions about logistics and promotion, and if there is a gap in knowledge, she will try to link them up with another group with more experience. "We are flexible and we are also inexpensive," says Renzi, who generally asks for one to two hundred dollars to host a ticketed event, and will make arrangements for a donation or trade on events that are free to the public.

Tickets for Le Dada va Gaga are reasonably priced at $10 to 15, and include a cake and conversation reception afterward. Mulgrew says the unusual start time, 7:11 p.m. for evening shows and 3:11 p.m. for the matinees, is whimsical, but adds that theatergoers should arrive on the hour because the first eleven minutes take place outside. Once the audience is led through the sanctuary, Mulgrew says dancers will try to invite people to sit down by talking to them.

Gina Renzi is looking forward to the one year celebration of 100 years of The Rotunda. "Ann-Marie's piece is the kickoff. We're not doing an extravaganza." Instead, says Renzi, they'll name a number of events over the course of the year that highlight what The Rotunda is already doing so well.

SUE SPOLAN is Innovation & Job News editor for Flying Kite. Send feedback here.


Anne-Marie Mulgrew

Gina Renzi, director of The Rotunda in the Sanctuary

Interior  of The Rotunda, celebrating its 100th birthday

Mulgrew's sculptural head dress

Exterior of The Rotunda

Mulgrew uses the space for her performance

All photographs by JEFF FUSCO

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Rotunda Reveries

by Jeffrey Barg

For the first few months, the question was always: Will anybody show  up? While the organizers—mostly Penn students and their friends—milled  about the Rotunda’s dark back room, just two or three attendees sitting  on the carpet in the middle of the floor could make the space seem  bigger and emptier than if no one were in it. Inevitably, a few more  would trickle in and the artists would eventually take the stage (or the  floor or the balcony or wherever the muse struck them), but early on,  those dark couple of hours were always a question.

The Rotunda Birthday Celebration and Fundraisers: Fri., Sept.  25-Sun., Sept. 27. $3-$10. Rotunda,4014 Walnut St.

Now, a decade later, the Rotunda has played host to more than 2,000  events and a quarter of a million people. When attendees pack it in for  this weekend’s 10th birthday bash, there’s more guarantee of a crowd,  and fewer people will need to ask where the entrance is (on the side in  the back, not through the row of arched double doors in front). But  minus the apprehension, the vibe they walk into will be much the same.

“What’s amazing about it is how little has changed,” says Andrew  Zitcer, who launched the project out of an undergraduate Penn class in  the fall of ’98. Lights went up on the first show a year later. “We set  up an architecture to empower community artists and didn’t set up many  filters—and that hasn’t changed.”

Zitcer, working with like-minded Penn students at the time, began  what was then the Foundation Community Arts Initiative with the goal of  creating a space where university students and West Philly residents  could come together through the arts—a fairly lofty ideal coming as it  did at the end of the ’90s, a decade marked by hostile town-gown  relations for Penn.

“We always started from the premise that it would be a community  gathering place for the promotion of arts and culture,” says Zitcer, now  31. “The values and the work were key, as was the sense of access and  celebration. That was a really powerful thing for us to create on 40th  Street when 40th Street was just being reimagined.”

The area around 40th and Walnut, now one of the city’s major retail  and entertainment corridors, looked very different at the time. There  was no Bridge Cinema, no Distrito, no Metropolitan Bakery, no Marathon  Grill, no Fresh Grocer. What was there was the majestic, empty old  building that was formerly the First Church of Christ Scientist.

“There’s a lot of energy around here now,” says Gina Renzi, 31, the  Rotunda’s director. “I don’t want to sound conceited for the Rotunda,  but I really think we’re part of it because we bring something different  every day, which means we’re bringing different people to the area.”

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